How to act like Starbucks: Bold is not just for coffee!

I was telling my husband that I’m going to stop watching the news. I probably make this declaration every week: “I’m not going to watch the news anymore!” He doesn’t even ask why I say this; he knows. I say it because there is only depressing events on the news. Killings, death, natural disasters, war, accidents, illness to name just a few. And the racial issues and problems in the U.S. have been headline news, too. Understandably, the killing of young men is news. There are a lot more categories of “bad news” items but I think that you get the picture. I want to see “good news” and, as an eternal optimist, I believe that good things happen in this world every day. Then, as the eternally introspective person that I am, I realized that I often fail to point the “good news.” Yes, I’m also guilty of focusing and highlighting the “bad news.”

Today, I am going to change this paradigm. I am going to discuss “good news”.

Starbucks’s recent “Race Together” campaign.

For those of you who have managed to avoid watching the news and who have not seen or stepped into a Starbucks lately, let me explain. Starbucks Founder and CEO Howard Schultz decided, as a result of recent “bad” events, to start a campaign that would allow the fine baristas at Starbucks to write, “race together” on the coffee cups. And they were encouraged to open a dialogue about racial issues with customers.

I had to stop and think about this campaign. And I had to do a bit more research into Howard Schultz.

I am marginally familiar with Mr. Schultz and, in fact, have read his book, Pour Your Heart into It, about his humble background and how he built Starbucks into the largest café chain in the world. Fascinating reading, really. But I was not familiar with his social activism. I discovered that he had initiated previous campaigns to support veterans and gender and marital equality. Wow!

Now he is boldly going where many Americans refuse to go: into the racial issues that continue to plague the United States. That’s bold. I like it.

Yes, I know that many people consider this to be a superficial move that is more of a public relations statement than a positive statement about race relations. Perhaps so. Perhaps not.

Race relations is one of those areas that people want to avoid. Politicians avoid it like smallpox (or more modernly, ebola). Racial issues are avoided at cocktail parties. (Believe me, I know!).   Newscaster’s banter steers far away from issues of race. In short, people avoid—at all costs—talking about racial issues. These are just too sensitive. Most of the time, it is a lose-lose situation.

But Starbucks CEO Howard Schultz says that it is time to stop avoiding this issue. Instead, we have to open the dialogue. Point out the elephant in the room. Say that the emperor has no clothes. Put the issue on the table. And put the issue on the coffee cups.

That’s bold. And I applaud Starbucks.

We can all take bold steps. It’s not terribly easy but it’s also not terribly difficult. Let’s examine what it takes to be bold and how we can be more like Starbucks.

How to be Starbuck bold:

Stand up for your beliefs—even when they are not popular.

Yes, it can make you feel uneasy to voice your beliefs and to know when is the right time to do so. The fear of criticism can make a person keep quiet while they are hearing something that makes them feel uncomfortable, like a racist or sexist statement or insult.

Remember that you have the right to your beliefs. Feel free to vocalize them. In fact, you don’t have to speak them; you can write them, sing them or find some other way to express them. And remember that people might challenge you. That’s okay. Actually, it’s good. But don’t let the fear of someone challenging your beliefs take away your right to state your beliefs.

Allow others to voice their beliefs.

This is the beauty of a democratic society! There are going to be different beliefs and ideologies. Listen to them. Debate them. Challenge them if you disagree. But remember that you have an equal right to your beliefs and that you should voice them as well.

Open a dialogue

This is what Starbucks was aiming to do: open up a discussion about the difficult and controversial issue of race. Nothing was meant to be decided. But it was initiated to make people think about their racial beliefs. This is a great idea. Although it can be difficult and emotions might flare and arguments might develop, it is important to have discussions about difficult issues. It can ease the confusion and tension. Dialogues are healthy. Silence is dangerous.

Point out the elephant in the room.

Sadly, the Starbucks “Race Together” campaign has come to an end. Even sadder is that it was relegated to being labeled as a “PR” campaign rather than a bold move to open the long overdue discussion about race in America. But Schultz is not finished. He is planning to expand Starbucks into more urban (modern term for “African American”) neighborhoods. And he has committed Starbucks to hiring 10,000 “opportunity youths” (modern term for unemployed Black youths) over the next three years. Again, it’s bold and I like it.

I hope that we all find ways to make bold moves that can improve our community, our country or even our world.

Bold is definitely needed on the menu right now.

Tags: , , , , ,

43 Responses to “How to act like Starbucks: Bold is not just for coffee!”

  1. desene animate pentru copii September 16, 2015 at 12:21 am #

    here are some hyperlinks to internet sites that we link to due to the fact we think they’re worth visiting

  2. kolagen pod oczy September 12, 2015 at 7:40 am #

    I always emailed this weblog post page to all my contacts, because if like to read
    it then my contacts will too.

    • Robin Lofton
      Robin Lofton September 16, 2015 at 11:51 am #

      Great. Thanks for reading and sharing!

  3. Benefits Of Coconut Oil September 10, 2015 at 9:48 pm #

    Undeniably believe that which you said. Your favorite reason appeared to be on the web the easiest
    thing to be aware of. I say to you, I definitely get
    irked while people consider worries that they just don’t
    know about. You managed to hit the nail upon the top and defined
    out the whole thing without having side effect , people could take a signal.
    Will probably be back to get more. Thanks

  4. go to this web-site September 8, 2015 at 2:47 am #

    I just want to tell you that I’m very new to blogs and truly savored you’re web page. Very likely I’m planning to bookmark your website . You really have awesome stories. Regards for revealing your web page.

  5. NA Elo Boost September 6, 2015 at 11:50 am #

    I actually play video games to keep my mind healthy and I am 72 years old.

  6. sdorttuii plmnr July 3, 2015 at 3:24 pm #

    But wanna remark on few general things, The website layout is perfect, the subject matter is very wonderful. “The stars are constantly shining, but often we do not see them until the dark hours.” by Earl Riney.

    • Robin Lofton
      Robin Lofton July 4, 2015 at 3:49 am #

      I love the quote by Earl Riney! Thanks for reading and commenting.

  7. cialis resultat July 3, 2015 at 8:27 am #

    I get pleasure from, result in I discovered exactly what I
    used to be taking a look for. You’ve ended my four day lengthy hunt!
    God Bless you man. Have a nice day. Bye

  8. cialis pas cher en europe June 24, 2015 at 10:39 am #

    I got this web page from my friend who told me about this site and at the moment this time I am browsing this web site and
    reading very informative content here.

  9. sdorttuii plmnr June 21, 2015 at 5:32 pm #

    I am lucky that I observed this web blog, just the right info that I was looking for! .

  10. Deon Dari June 17, 2015 at 9:04 pm #

    I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Outstanding work!

  11. BobbyeCUrtado June 16, 2015 at 2:38 am #

    Heya i’m for the first time here. I came across this board and I
    in finding It truly helpful & it helped me out a lot.
    I’m hoping to give one thing back and help others like you aided me.

  12. CasseySAskren June 14, 2015 at 8:53 pm #

    Keep this going please, great job!

  13. sdorttuii plmnr June 14, 2015 at 4:33 pm #

    Appreciate it for helping out, good info. “Hope is the denial of reality.” by Margaret Weis.

    • Robin Lofton
      Robin Lofton June 14, 2015 at 8:47 pm #

      Interesting quote. Does make you think!

  14. HectorVMccane June 14, 2015 at 7:51 am #

    It is not my first time to pay a quick visit this website, i am visiting this web site dailly and get nice facts from here daily.

  15. thought elevators eric taller June 8, 2015 at 7:27 am #

    Thanks-a-mundo for the article post.Much thanks again. Awesome.

  16. Thai Boxing 2015 June 7, 2015 at 9:43 pm #

    I think this is a real great blog post.Really thank you! Cool.

  17. my site June 6, 2015 at 7:19 pm #

    I just want to say I am newbie to blogging and site-building and really loved this web-site. Very likely I’m planning to bookmark your site . You amazingly come with really good posts. Appreciate it for sharing with us your blog.

  18. JimmieZProffer May 31, 2015 at 11:16 pm #

    Hello there! I could have sworn I’ve been to this website before but after checking
    through some of the post I realized it’s new to me.

    Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back often!

  19. Trina May 31, 2015 at 3:33 am #

    I was pretty pleased to discover this page. I want to to thank you for your time due to this fantastic
    read!! I definitely appreciated every little bit of it and I have you book-marked to look
    at new stuff in your website.

  20. I’m extremely impressed with your writing skills
    as well as with the layout on your blog. Is this a
    paid theme or did you customize it yourself? Either way keep up the nice quality writing,
    it is rare to see a nice blog like this one nowadays.

  21. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more
    often. Did you hire out a designer to create your theme? Outstanding work!

    • Robin Lofton
      Robin Lofton May 26, 2015 at 4:29 pm #

      Thanks! Glad that you have visited my site.

  22. Nickolas May 25, 2015 at 10:40 pm #

    Hello mates, how is all, and what you wish for to say on the topic of this post,
    in my view its actually awesome designed for me.

  23. Ashley May 24, 2015 at 11:42 pm #

    Excellent website. Lots of helpful information here. I am sending it to a few
    friends ans also sharing in delicious. And obviously,
    thanks for your sweat!

    • Robin Lofton
      Robin Lofton May 26, 2015 at 4:30 pm #

      Thanks for reading and commenting. Yes, there is lots of sweat–and it feels great. Hope that you keep reading!

  24. More Help May 24, 2015 at 11:15 am #

    Today, considering the fast lifestyle that everyone leads, credit cards have a big demand throughout the economy. Persons from every discipline are using the credit card and people who not using the card have lined up to apply for just one. Thanks for discussing your ideas about credit cards.

  25. minecraft.net May 21, 2015 at 2:04 am #

    It’s wonderful that you are getting ideas from this paragraph as well
    as from our dialogue made at this time.

  26. Our Website 2015 May 17, 2015 at 1:51 pm #

    I loved your blog article.Really looking forward to read more. Cool.

  27. http://bestdatingsitesnow.com May 11, 2015 at 9:47 am #

    That is a great tip particularly to those fresh to the blogosphere.
    Short but very accurate information… Many thanks for sharing this one.
    A must read post!

    • Robin Lofton
      Robin Lofton May 11, 2015 at 6:48 pm #

      Glad you read and enjoyed it.

  28. minecraft games May 10, 2015 at 1:31 pm #

    Your style is very unique compared to other people I have read stuff from.
    Thank you for posting when you have the opportunity, Guess I will just bookmark this web site.

  29. eebest8 mmk May 6, 2015 at 10:04 am #

    I see that you simply are making use of WordPress on your blog, wordpress could be the best.~ a-~*

  30. crorkservice on fiverr May 6, 2015 at 2:20 am #

    G3cPmT Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Fantastic. I’m also an expert in this topic therefore I can understand your effort.

    • Robin Lofton
      Robin Lofton May 6, 2015 at 11:11 am #

      Thanks for your comment. What is your field of expertise?

  31. Paola April 28, 2015 at 5:05 am #

    Thakns for taking the time to post. It’s lifted the level of debate

  32. Ian Scharer April 12, 2015 at 9:47 pm #

    The core of your writing while appearing agreeable initially, did not really settle perfectly with me personally after some time. Somewhere throughout the sentences you actually were able to make me a believer but only for a while. I nevertheless have got a problem with your leaps in logic and one would do well to fill in all those gaps. If you can accomplish that, I would undoubtedly be fascinated.

    • Robin Lofton April 23, 2015 at 9:00 am #

      Thanks for your comments and critique. Yes, I understand that this article was a bit of a stretch, but I like challenging myself. And your comments are well received. What gaps did you find in my logic/reasoning? Would be happy to discuss them (and hopefully correct) them.

    • Open April 28, 2015 at 5:34 am #

      Just do me a favor and keep writing such trnhenact analyses, OK?

      • Robin Lofton
        Robin Lofton April 28, 2015 at 7:28 am #

        That’s my plan! And thanks for your encouragement.

  33. Phebe Asmar April 3, 2015 at 9:16 am #

    I used to be able to find good info from your blog articles.

Leave a Reply