Recognize this abbreviation? It has become immensely popular in these high-tech days. Yet it represents an age-old philosophy. Let’s back up for a moment. For those who are not familiar with this modern abbreviation, ITTT means literally, “If This Then That”. And yes it is a philosophy, a belief, an idea that has existed (probably) forever. The modern usage of this term is very practical: if a certain condition exists then something will happen. For example, if you subscribe to a website then you will receive a newsletter. If the day is Thursday then a blog will post. If you purchase more than $50 of merchandise then you will receive free shipping. I think that you get it.
If this happens then that will happen. It couldn’t be simpler—when used in the modern sense.
But ITTT is much more than a marketing program or a way to contact people on your email list. (By the way, there is nothing wrong with using it in this respect.) It can (and has been) used in many different contexts such as punishment (e.g. if you steal then you will go to prison), financial (e.g., if you don’t save money then you will not be able to buy what you need) or even health (example: if you eat too much then you will gain weight). Yes, ITTT can be a sharp sword that cuts through and gives clarity to the consequences of one’s actions.
And that is the truth: ITTT is about consequences—that’s the age-old belief part. But it is more than the ominous, karma-soaked belief in “what goes around comes around.”
ITTT is an empowering belief. ITTT is an inspirational way of thinking–and that is what this blog post is about.
You might be asking how ITTT can empower a person, particularly when it can be used in such a punitive and ominous way? Let’s take a different look or approach to the concept of consequences.
Consequences have a bad reputation. The definition of a consequence is “the result or effect of an action or condition.” Consequences are the evidence of our power and ability to make something happen. Consequences are those things that we set in motion with our actions. Consequences are the end result of our vision, behavior and determination. Consequences are actually good friends.
You might be thinking about the “negative” consequences of our actions. And, yes, they might not seem like such good friends in that context. But they are. Why?
Because consequences really are hard evidence of our ability to make something happen. Evidence is confirmation. If we can make bad things happen, then we certainly can make good things happen.
This is when the good stuff starts. We can bring those things that we really want into our life. Yes, consequences can be our friends. Really good friends.
How can it work?
It can work in the same way as the negative consequences work—just turn it around. Deciding to do something positive like starting a business, going to college, or starting an exercise regime can set positive outcomes in motion. ITTT: If this then that. This is an axiom that does not judge, discriminate or punish. It simply sets things in motion. Shoplifting or studying. Exercise or eat poorly. Hard work or hard drinking. You decide what you want to set in motion. You decide what consequences that you want to see in your life. You have control over the “If this” part. You have the power.
To me, this is so empowering and inspires me to get started. It inspires me to keep going. ITTT removes the randomness from life. ITTT gives us power in our life. We could not have this power without the sure existence of the consequences. They really are friend or foe—it depends what you set in motion. You have the power.
How to use ITTT for success:
1. Get started on what you want to achieve. It is important to do something to get closer to the consequences.
2. Focus on what you want to achieve. Keep that vision of what you want to do and where you want to go.
3. Accept the consequences. Sometimes they are different than what you envisioned and where you thought that you were going. They could be grander than you ever envisioned.
So, apply ITTT to all of your decisions—big and small. Remember that your actions set things in motion and can lead you to success or failure.
Most of all, remember that consequences are your friends—a reminder of your power and ability. Respect them. Appreciate them. If you do, they will lead you to success. ITTT all the way!